Spirit of Life Week

The story

In September 2026, spiritsEUROPE brought Spirit of Life Week to the Bump Policy Experience Space: four days of discussions, networking and evening receptions celebrating the contribution of the spirits sector in Europe. Policymakers, producers, hospitality professionals and industry leaders came together to explore the role spirits play in Europe’s culture, communities, agriculture and economy.

The programme was built around three pillars — celebrating Europe’s spirits traditions, shaping the future of the sector, and experiencing the spirit we share. Daytime sessions covered conviviality and Europe’s social fabric, moderation and responsibility, trade and geopolitics, agriculture from farm to glass, spirits as a Made in Europe success story, and tourism and hospitality.

The evenings belonged to the craft: a Belgium Night with Belgian distillers and a sensory aroma lab, cocktail bars hosted by Campari, Hennessy and Pernod Ricard, and a culinary journey through Europe with oriGIn EU.