How can we chart the future of food with an event that shakes up the Brussels EU bubble?
For the past two years, Bump has collaborated with FoodDrinkEurope to create the #FoodFuture IdeasFest: an afternoon of more than 24 bite-sized, energetic, TED-style talks on the future of sustainable food systems in Europe.
The event comprises of three tents hosting concurrent expert speakers, based on three key themes: Nutrition, Climate Change and Sustainable Packaging.
The first IdeasFest also included an interactive paint-by-numbers mural, an insightful timeline of the 40-year history of FoodDrinkEurope and engaging video content of the speakers, among several other surprises throughout the afternoon and evening.
The second edition featured a customised marble run track that told the farm-to-fork story and doubled as a food donation initiative. It was a fun, interactive tool that got people talking and offered an impactful way to drive the #FoodFuture narrative while supporting a great cause – a win-win!
In addition, we have co-created and designed two editions of the Action Plan for Sustainable Food Systems alongside our design partners at Shtick.
Through IdeasFest, FoodDrinkEurope was able to further innovate how they engage with the industry and cover a lot of content in a short period of time.
Like it says on the front page of this website, combining the digital and physical is kind of our thing – check out the videos below for more details on the #FoodFuture IdeasFest:
You can also explore more of our Innovative Advocacy work here.
The 2022 & 2023 editions of #FoodFuture IdeasFest was a co-production of FoodDrinkEurope, Bump and event organiser Keep it Quiet with experience design concept by Bump and FoodDrinkEurope, graphic design by Bump and our sibling graphic design agency Shtick, video production by Bump and event organisation by Keep it Quiet.
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