For the past four years, Bump has collaborated with FoodDrinkEurope to create the #FoodFuture IdeasFest: an afternoon of bite-sized, energetic, TED-style talks on the future of sustainable food systems in Europe – as well as some hands-on workshops, innovation showcases and much more.

The event comprises of three thematic tents hosting concurrent expert speakers, covering topics such as net zero, nutrition and packaging.

The first IdeasFest included an interactive paint-by-numbers mural, an insightful timeline of the 40-year history of FoodDrinkEurope and engaging video content of the speakers, among several other surprises throughout the afternoon and evening.

The second edition featured a customised marble run track that told the farm-to-fork story and doubled as a food donation initiative. It was a fun, interactive tool that got people talking and offered an impactful way to drive the #FoodFuture narrative while supporting a great cause – a win-win!

In the third edition, FoodDrinkEurope added workshops and taste the innovation spaces to showcase members’ latest developments in the food and beverage industry.

The fourth edition went bigger and bolder with more food trucks by FoodDrinkEurope’s members. This year’s edition counted with very special guests: dogs, showcasing Mars’ partnership with Calm.

In addition, we have co-created and designed four editions of the Action Plan for Sustainable Food Systems alongside our design partners at Shtick.

Through IdeasFest, FoodDrinkEurope is able to engage with the industry in a valuable, unexpected, and fun way. Plus, they’re able to cover a lot of high-quality content in a short period of time.

Like it says on the front page of this website, combining the digital and physical is kind of our thing – check out the videos and visuals below for more details on the #FoodFuture IdeasFest:

The 2022, 2023 and 2024 editions of #FoodFuture IdeasFest was a co-production of FoodDrinkEurope, Bump and event organiser Keep it Quiet with experience design concept by Bump and FoodDrinkEurope, graphic design by Bump and our sibling graphic design agency Shtick, video production by Bump and event organisation by Keep it Quiet.