Campaigns
Every campaign runs in two phases.
Strategy first, then execution. We diagnose the problem before we reach for a tactic, and we never assume the answer looks like a Bump service before we've actually worked out what will move the file.
Campaigns
Strategy first, then execution. We diagnose the problem before we reach for a tactic, and we never assume the answer looks like a Bump service before we've actually worked out what will move the file.
Phase 1 — Strategy
Every campaign begins the same way: a paid Idea Sprint, where we sit down with your team and diagnose the problem before reaching for a solution. We approach it in a way that keeps every possible tactic on the table, including ones we'd never execute ourselves. A paid media buy, a coalition, a single well-placed relationship, a documentary, a policy experience: whatever actually moves the file, not whatever we happen to sell.
That openness is deliberate. We don't pitch, and we don't walk in with a predetermined answer. The Idea Sprint is where the real thinking happens, before anyone commits to a single tactic.
The Idea Sprint culminates in a full campaign plan.
Phase 2 — Execution
Execution can include almost any tactic the Idea Sprint surfaces, weighted and combined differently every time. In practice, campaigns built for policy audiences tend to lean on a handful of components.
A single strong idea that holds every asset together, so the message actually lands instead of scattering across a dozen disconnected pieces.
Putting the individuals whose credibility is key to shaping the file front and centre. In a policy micro-community, people trust people before they trust brands.
Coverage and placement that extends a campaign's reach beyond whoever was already in the room.
Bringing the right people in a micro-community together, in person. ACEA's #FutureDriven Experience — nearly 40 events across six weeks at our Policy Experience Space — is one example.
A dedicated series that gives the individuals shaping a file a recurring platform, building credibility episode by episode. The Parliament Podcast Studio is one example.
Three campaigns, three different shapes
A full creative umbrella
A yearlong awards campaign for FoodDrinkEurope celebrating the 290,000 SMEs that make up 99% of Europe's food and drink industry, with a microsite and a semi-live show.
See the work →
A policy experience
Three Brussels policy events staged and paced like shows — sharper panels, hands-on workshops, lighting and video cues, and a tightly rehearsed run-of-show.
See the work →
Earned & paid media
An interactive lightning bolt quiz for European Money Week that travelled across Europe, extended through video and a run of behind-the-scenes TikTok content.
See the work →Tell us the problem you're trying to solve. We'll help you work out what actually moves it, tactic by tactic.