Digital policy conversations often happen in formats that are either too formal to invite real exchange, or too abstract to connect regulation with lived experience. At the same time, the topics on the table—election integrity, platform regulation, data sovereignty, youth wellbeing, and the creator economy—are high-stakes and fast-moving, with stakeholders who don’t always share the same language, incentives, or assumptions.
In November 2025, Bump transformed the Bump Policy Experience Space into the TikTok House: a multi-day programme designed to bring Europe’s digital policy debates into a more open, grounded, and human setting.
Across a packed calendar of sessions, TikTok House convened EU institutions, political communicators, civil society, journalists, academics, and creators to explore the questions shaping Europe’s digital agenda: how to safeguard democratic processes, build trust and transparency, support innovation, and create healthier digital cultures.
The TikTok House design and programme was built around real-world questions. It moved beyond headline-level debate, pairing policy expertise with practical examples and lived experience.
The space was designed as a hosted experience: guided tours, networking lunches, informal conversations, and community moments that helped participants connect the dots between policy, practice, and lived realities. The programme closed with social moments that celebrated TikTok’s growing European footprint and the creator community that powers it.
TikTok House demonstrated what happens when policy dialogue is hosted differently: more exchange, more nuance, and more constructive conversations—without losing rigour. At Bump, we’re proud to have supported an event that translated complex digital topics into a format that felt accessible, participatory, and genuinely worth showing up for.
Good news. So are we.
