How can we tell PepsICo's sustainability story in a stand out way?
In collaboration with PepsiCo, we developed a campaign highlighting the PepsiCo Positive initiative, with video content on topics such as regenerative agriculture, digital transformation, carbon markets, packaging and more.
These videos showcased senior leadership across the company, and offered an opportunity to communicate the work being done in these areas through visually engaging, bite-sized content.
But instead of a purely online video campaign, we took things a step further: we were able to bridge the physical with the digital through the ‘better’ board activations at two key events. Using augmented reality, we were able to literally bringing the activation to life.
Check out the activation in action – as well as some of the videos developed for the campaign – below:
Good news. So are we.