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CHALLENGE

How can we bring a campaign centred around sustainability, competitiveness and the single market to life in a cohesive and impactful way?

Opportunity Europe, a campaign co-created with Europen, is aimed at positioning Europen as a key voice in the policy debate surrounding sustainability, competitiveness and the single market in the wake of the Packaging and Packaging Waste Regulation (PPWR).

At the heart of the campaign was the manifesto, which Bump designed in varying visual identities to align with various stakeholders and audiences. This was complemented by LinkedIn Live sessions, carefully curated to capture the energy of the moment and generate compelling content for future use.

The campaign was also showcased through a variety of designed digital assets. The team developed a dedicated page on the Europen website, packed with multimedia content such as video clips from key events, quote cards and media coverage.

The campaign culminated with Europen’s annual event in June at De Warande, further strengthening the connection between Europe’s future competitiveness and sustainability. This event also featured a space where people could share their own thoughts on what opportunities Europe has created for them, by filming themselves using Meta smart glasses.

Our strategic and creative collaboration with Europen brought the Opportunity Europe campaign to life beyond the manifesto – take a look at some of video content from the campaign below.

 

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