Europen’s aim to achieve a fully accessible European market for packaging and packaged products, while protecting the product and the environment, is important and ambitious work in the EU.

But how can an organisation bring the story of Europe’s packaging industry to life while reaching the right policy audiences?

When Europen began its collaboration with the team at Bump, we knew we needed to tell packaging’s story in a creative, engaging and people-focused way. And what better way to achieve this than through video content and physical experiences?

Our longstanding collaboration with Europen has included the art direction and production of visual assets and video explainers for their Packaging with Purpose campaign, physical activations at their annual event – including a fun memory matching game and an interactive globe centrepiece where visitors were encouraged to map out their country of origin or a place they’ve been able to do business thanks to the EU’s single market – as well as a mural design for their office wall and video content across a variety of topics such as the PPWR.

Check out some examples of our creative work with Europen below: