How can we create an eye-catching, educational and fun experience that improves financial literacy in Europe?
The European Banking Federation wanted to make a creative splash during the 2022 edition of European Money Week, with a focus on its theme of financial skills and education.
Teaming up with Bump, we then co-created an interactive lightning bolt quiz installation, where people could test their knowledge in a fun and simple way, while bringing awareness to the importance of supercharging financial skills all across Europe. We activated the experience on the pavilion of the ING Marnix Building in Brussels and at various events hosted throughout the week.
In addition to the installation experience, we developed video content to share the quiz, events and stakeholders involved in making European Money Week a resounding success in an online format.
Check out some of the clips below to see highlights from European Money Week and the Supercharging Financial Skills campaign:
We also took the campaign a step further by developing dynamic and catchy TikToks for the European Banking Federation, where we included promotional content for the activation, shared quiz questions and offered a behind-the-scenes look at European Money Week:
We’re interested to hear about it.