When Bump was asked to collaborate on a concept for DG ITEC’s weeklong event organised at the European Parliament, Fakhreddine Aouadi and his teams gave us carte blanche to come up with a refreshing phygital concept to showcase several innovative tech applications and startups.

With the title theme of “Future is real,” this project was exciting and challenging for us as a team, while still allowing for some experimentation on how to make technology more tangible in the EP exhibition space.

We were also pleased to see other clients participating in the event, such as Microsoft, Novartis, EFPIA, Meta and more – it was great to be able to give them a stage to shine.

Check out the aftermovie below to get a taste of ITEC Innovation Week 2022: