In this episode of “Policy Communications is a Thing” (PCIAT), Bump’s podcast, we were joined by Creative Director Meisoon Nasralla for a deep dive into creativity in Brussels’ policy communications scene.

We explored how creative direction is so much more than “making a PowerPoint pretty” in the EU bubble and more about shaping strategy and executing ideas that cut through noise and turning complex policy messages into ideas people notice, remember and act on. Meisoon shared why execution, inspiration, and ideation are at the core of her work, and how curiosity is the key to turning even the driest policy brief into something people want to engage with.

You’ll also hear her practical advice for aspiring creatives, insights on why creative problem-solving delivers high ROI, and a behind-the-scenes look at campaigns like HEARTSafe, where journalists became part of the story.

Check out the full episode below to see how creative direction can transform policy comms from safe and predictable to bold and unforgettable.

How did you know you were meant to be a Creative Director?

What does a Creative Director do?