In this episode of “Policy Communications is a Thing” (PCIAT), Bump’s podcast, we flipped the script and talk about events with Anna Gumbau, Brussels’ top moderator. The good, the bad, and what makes events truly memorable.

From Lord of the Rings with a live orchestra and choir to candlelit concerts advertised all over Instagram, we compared these experiences with the usual Brussels panels and receptions. What can policy and corporate events learn from the atmosphere, anticipation, and emotion of cultural performances?

We explored how little details like countdown gongs before a concert, or creating an immersive setting can heighten attention and shape the audience’s experience. And we asked the bigger question: if you don’t have a live orchestra at your disposal, how can you still make your events resonate?

Check out the full episode below for Anna’s take on the art of event-making, and how Brussels can raise the bar.