In this episode, we dive into the creative process and explore our approaches to writing, sketching and idea generation. Mawi is never not sketching. Ali and Habib “don’t draw.” Which is the true path to workshopping new ideas in policy comms? Are there unicorns out there who can really do it all?

The conversation covers a lot of ground – from finding inspiration in unexpected places to breaking down complex thoughts into simpler visual or written forms. 

Join us as we discuss the art of storytelling, the power of structure in both writing and design and the often-overlooked value of sketching in the ideation process. Come for the insights, stay for the fun little word game at the end.

Watch the full episode below and see for yourself:

TL;DR – On becoming a stronger writer

TL;DR – On sketching