LinkedIn isn’t just a recruiting platform anymore; it’s where the big thinkers and movers hang out. When you’re scrolling through LinkedIn, there are posts that truly stand out – you know, the ones with killer insights and cool takes on things. 

Ever wonder what helps these influencers cut through the noise? The answer lies in these three circles:

1. Niche focus

Influential LinkedIn users have a clear and distinct niche focus. They are experts in a specific field, industry, or topic. By narrowing their focus, they become the go-to source for information and discussions related to that niche. Whether it’s AI in healthcare, sustainable fashion, or digital marketing trends, they consistently provide valuable content tailored to their chosen area. This specialisation not only establishes their authority but also attracts a dedicated following of like-minded professionals.

2. A well-developed personal POV

These LinkedIn influencers don’t just share generic content, they have a well-defined personal point of view. They’re not afraid to express their opinions, challenge conventional wisdom or start conversations about important issues within their niche. Their authenticity shines through, and their unique perspective adds depth and character to their posts. This distinct POV is what keeps their audience engaged and coming back for more.

3. Clear added value to your micro-communities

Successful LinkedIn influencers understand the importance of building overlapping micro-communities within their niche. They actively engage with their followers, respond to comments, and foster meaningful discussions. By offering valuable insights, sharing their experiences and offering guidance, they provide clear added value to their community. This reciprocity fosters a sense of belonging and loyalty among their followers, making them more likely to share their content and recommend them to others.

By following these guiding principles, you can better position yourself as a thought leader and offer insightful content to your overlapping micro-communities. But how do you get started? Check out our guide to the voice memo method to help you find your voice.